An Evening of Performance, Technology & Craftsmanship


This Spring, we hosted a two-part Performance, Technology and Craftsmanship event, highlighting BMW's Corporate Partnership with the 35th America's Cup in Bermuda. 
The America's Cup is considered the Formula 1 of yacht racing, and the 35th running is taking place through June 27th, with the Qualifiers & Challenger Playoffs wrapping up on June 12th. The Red Bull Youth America's Cup Finals takes place on June 20th & 21st. The America's Cup Finals takes place on June 17th & 18th, and June 24th - 27th, where challengers will square off against the defending champions, Team Oracle USA. 

BMW is Team Oracle USA's Technical Partner. 

Our two-part event, on April 19th & May 17th, highlighted the all-new 2017 BMW 5-series, and how it exemplifies performance, technology and craftsmanship. BMW Regional Product Trainers and BMW Geniuses were on-hand to give intimate, one-on-one product presentations to guests, while Island-inspired cocktails and butlered hors d'oeuvres was provided by Canard, Inc and FoodTrends. The April 19th event highlighted the all-new 2017 M550i, the quickest 5-series yet, while the May 17th event highlighted BMW's M-Performance line of cosmetic accessories for the 2017 5-series. 

For more information on the 35th America's Cup, click here: https://www.americascup.com/ 
For more information on the all-new 2017 5-series, click here: http://www.bmwnyc.com/2017-bmw-5-series-manhattan-ny.htm 
For more information on BMW's M-Performance parts, click here: http://www.shopbmwusa.com/BMW-PERFORMANCE/?CenterId=6577501